Our group have decided to go with the Spam theme, creating a new concept aimed at children... a bit of an oxymoron, yes... but it hasn't been done before and we are going for a brand new concept after all!
We've decided that, as a group, each individual member will have a separate advertising campaign so to speak. I am opting for the packaging, Kat will develop a poster, and Lauren is in charge of a television advertising campaign.
After researching Spam, I've learnt that there is more to the product than first meets the eye. The range of flavours that there has been is more than first expected... Hickory smoked, cheese - You name it, they've done it. However, it seems to little avail as Spam is a declining product after all. I've also noted that there is little aimed towards a younger market, perhaps because the sheer thought of Spam and the connotations that come with are just completely off putting for little ones. However, we hope to make it more enticing with some colourful packaging, a catchy slogan and some better nutritional information (to aim at the parents off course!)
Hopefully, we will be able to develop our concept to make Spam more appealing and deliver an interesting presentation at the end!
x
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