Additional Analysing...

Feedback from Peer Assessment suggested I should analyse the work of others in order to not only gain better marks but compare the work. So, taking this on board, i will analyse the work of my fellow peers, Lauren and Katrina (who are in my learning team and consequently are the people i will be doing my presentation with) in order to realise their own strengths and weaknesses and how this can be applied to the criteria. After all, the criteria is what we are assessed by so i should attempt to get the best possible grade i can!

I'll start with Lauren, who, as part of the Spam project has chosen to do a variety of Television Advertisements in the rebranding of the product.

Lauren's work - Television Advertisement for Spam

Easter Campaign

Halloween Campaign

Christmas Campaign

Her idea is based around having a "seasonal Spam" to attract children to the idea of having spam for special occasions too and not just all year round. As with my ideas, Lauren has incorporated the idea of using a character to improve the sales of Spam, which i think is a major selling point especially for the market we are aiming for, where visuals are everything. 

Lauren has created a storyboard for her Television advertisements, which give a basic overview of the story, though i'm not too sure what this is because it is written on the back of the story boards! Nevertheless, it is clear to see from the bold and understandable visuals of the story line she is aiming for, and i think this will work well!

The idea behind advertisements which are seasonal is to create the concept that Spam can be used for special occasions, and work well in this way, it is not just a treat to have now and again. Furthermore, having different  advertisements mean children will not become bored of them - this might be different if Lauren chose to have one television advertisement for the whole year. 

As we are part of a learning team, in our original discussions over the product and what type of rebranding we  were aiming for, we had decided to stick to a similar colour scheme so the types of marketing all worked well together, even though we are assessed individually. This gives a feel of continuity across the board and Lauren has stuck to this.

Overall, i feel Lauren's idea is strong. She has understood the techniques that need to be used in order to attract the market that we are aiming for and has worked hard to achieve what she set out to do of creating different campaigns for different times of the year. The colours are bright and she has also included the idea of using a character in the advertisements - as we all have in our individual marketing. Perhaps one criticism is that the story could have been made a little clearer on first glance - but i'm sure with a bit of description, this will become much clearer! 

Katrina's work - Poster Campaign

First Poster Design

Second Poster Design

Third Poster Design

For Katrina's part of the re-branding project, she has decided to create a poster campaign to attract more attention to the product for our chosen market - children. Akin to myself and Lauren, Katrina has stuck to the chosen colour palette so our pieces are all coherent and fit well together. Furthermore, as discussed in earlier meetings, she has kept to the idea of using a pig character to sell the brand, which although we all have different styles we have used, it is easy to see that we have a similar idea of what is needed to sell the brand. 

I like the use of the engaging text on the posters, which children would be able to understand and hopefully be intrigued by, resorting in the sale of Spam! However, i feel there could be more emphasis on the product in the poster as this is what we are trying to sell, but overall the ideas Katrina has developed i feel work well within our re-branding of Spam.

Final Poster Design

From Katrina's ideas, she developed the final poster, which incorporates ideas from her ideas into one final piece, which looks good! Again, the use of the colour palette is the same throughout for continuity and this works well. Furthermore, the slogan that we decided "The Ham that Can" has been used to a great effect - in the way it is really engaging and bold in the poster. Perhaps my only criticism is that the background appears a little too dark against the colour of the character, other than that, it is a persuasive and bright poster that I'm sure would catch the attention of children that the product is aimed for. 

Hopefully, this post has been enlightening into my thoughts on the work of the others in my learning group. Looking at the work of others has helped to see that we have worked together well in our group, as even though we will be individually assessed, our work all links well together and makes a convincing re-brand!

All that is left to do now is to do our presentation... fingers crossed!

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