I feel that in order to make the most of our presentation, it must be engaging. In order for it to be engaging, we ourselves as a team must be engaging! Sounds a lot easier than it actually is, especially for someone who isn't that keen on presenting, but the more you do it, the easier it gets! Anything has got to be better than our first presentation when our group member failed to turn up and we ended up filling in his parts on the spot... not easy, but we managed - just!
The most effective form of presenting to an audience in a clear way is through the use of powerpoint, so our old friend will make a returned appearance! However, I think we should concentrate mainly on the visuals in our powerpoint - otherwise the presentation can seem a little unprofessional. Though we may have to use some text, but we shall see how that goes first.
We should think about handouts too as part of our presentation. This is engaging for the audience and always seems more professional if there is something to physically remember the presentation by. Even if this just includes visuals of our re-branding - visuals are the way to trigger the memory. Hopefully our presentation will be memorable after all!
What we aim to look at in our presentation include:
- PRODUCT WE ARE RE-BRANDING:
- INTENTION:
- Audience we are aiming the product at.
- Why?
- What we have done reflects intention - essence of youth, yet retain an amount of maturity
- RESEARCH:
- Aims of our research (Packaging/Posters/TV Advertising)
- DEVELOPMENT:
- Spam Character - "SuperSpam"
- Slogan
- Different shaped packaging
- PROCESS:
- How we worked as a group.
- Time efficiency
- Final result
- Would it sell in the real world?
- VISUALS
- We must have visuals of our re-branding strategy
- Poster
- Packaging
- Television Advertising
All that is left now is to meet up and put our presentation together - it's a good job we have modern technology to communicate!
x
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